One of the world's most successful sportswear labels, Adidas founder Adi Dassler set out with three fundamental design principles: serving the needs of the sport, protecting athletes from injury and offering optimum durability. Today, Adidas is committed to the same lofty ideals, yet places equal importance on designing pieces with a fashion-forward, modern feel - an aspiration reflected in collaborations with Stella McCartney, Cirque de Soleil and more.- less
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