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Aveda’s relationship with Ayurveda (an ancient holistic system of healing that strives to create balance in body, mind and spirit) began in 1978 thanks to renowned Ayurvedic physicians and scholars, Doctors Vinod and Kusum Upadhyay. Globally sought for their expertise in Ayurvedic medicine, pharmacology, botanical research and aromatherapy, they have helped to identify botanical actives for Aveda products. This allowed the brand to launch innovative, powerful plant-derived formulas that provide organic and replenishing results.- less