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As the go-to for ornate fabrics and toughened-up tailoring, Parisian label Balmain is set to tick many of the new season’s keywords with its men’s and womenswear collection. With acclaimed Creative Director Olivier Rousteing at the helm, the Balmain staples of opulent prints, gothic velvets, military-inspired tailoring and lashes of luxe leather blend the label’s elegant 1945 beginnings with an altogether more modern decadent glamour. - less

Balmain Extatic

Provocative, daring and unquestionably on trend, Extatic is perfectly poised for the fashion addict. This delicious floriental fragrance boldly captures the aristo-rock ethos of the Balmain Fashion house.

And now we have a behind the scenes look at the fashion led campaign, which features Olivier Rousteing’s muse Anna Selezneva. She has appeared in every Balmain show since 2006, now she commands the new signature fragrance, Extatic.