CHLOÉ

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Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne with a bohemian spirit. Rejecting the stiff formality of 1950s fashion, Aghion created soft, body-conscious clothes from fine fabrics and christened the collections "luxury prêt-à-porter."

In the 1960s, Chloé nurtured a group of youthful Left Bank designers who went on to define the Parisian ready-to wear movement, le style. In 1966, Karl Lagerfeld was appointed the house's head designer, and under his direction Chloé rose to become one of the most acclaimed brands of the 1970s, beloved by Jackie Kennedy, Brigitte Bardot and Grace Kelly.

In 1997 Stella McCartney reinvented the label once again with a romantic yet streetwise mix of vintage lingerie, tailoring and signature low-rider trousers. In 2001, Phoebe Philo continued the Chloé legacy while stamping the house with her own unique signature: sexy daywear, fluid lines, graceful and distinctly modern diaphanous tops. Clare Waight Keller was named Creative Director in 2011. "I love the free-spirited, effortless attitude, the kind of girl Chloé is," says Waight Keller. The brand is renowned for sophisticated romanticism and soft elegance, as well as a contemporary, wearable appeal. - less