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The go-to label for contemporary cutting-edge style, Diesel imbues a subtle street vibe across each of its celebrated menswear collections. Established by Renzo Rosso in the late 1970s, Diesel was founded in Bassano, a sleepy north Italian town, where it continues to operate. Today Diesel is a dominant force in the fashion industry and constantly wows with slick urbane styles. In 2008, the brand took a sartorial step up as it debuted its first catwalk collection, Diesel Black Gold, at New York Fashion Week. - less