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The go-to label for contemporary cutting-edge style, Diesel imbues a subtle street vibe across each of its celebrated menswear collections. Established by Renzo Rosso in the late 1970s, Diesel was founded in Bassano, a sleepy north Italian town, where it continues to operate. Now a dominant force in the fashion industry, Diesel’s slick urbane aesthetic is showcased in its luxury denim, sweatshirts and leather biker jackets. Producing no less than 3,000 new products each season, this innovative brand continues to project its core values - passion, individuality and self-expression -through its premium casualwear staples.- less