“Hip, quirky, fashionable” is how designer Pamella Protzel describes her brainchild, Ella Moss. Co-founded with Splendid owner Moise Emquies, the LA-based label is the embodiment of urban, edgy West coast style. Inspired by everything from the arts to Parisian flea markets, the line is worn by a number of style icons including actresses Gwyneth Paltrow and Liv Tyler. From floaty chiffons to super-luxe slouchy tees, pieces are focused on bright colour palettes, simple shapes and soft, wearable cottons, making the contemporary collection as fun as it is functional.