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Gc represents a perfect, unique fusion of timeless fashion and quality Swiss watch making. Each timepiece is an expression in luxurious sophisticated aesthetics and refined European design. Smart Luxury is the essence of the brand– an intelligent way to embody luxury. Gc offers substance, value and fine craftsmanship to fulfil dreams of self-expression and success reflecting personal achievement. Gc stands for people who are successful, are proud of it and feel good about themselves. - less