IRO’s refreshing take on laidback luxe blends the best of French chic and American cool. Founded by brothers Laurent and Arik Bitton in 2004, this Parisian label is famed for its slouchy staples sexed up in high-end fabrics. From relaxed silk dresses to boyish tees packed with insouciant Gallic charm, IRO’s sporty styling and artfully distressed finishes pack a contemporary punch. - less