John Jameson's Dublin distillery was founded in 1780 and has been guided by the motto sine metu - without fear - since its inception. This courageous motto plays a significant role in the company's heritage, and as such it appears on every bottle of Jameson Irish Whiskey today. John Jameson strove for nothing but perfection in his whiskey and redefined global standards of distillation,through hard work, determination, and a willingness to invest in innovative manufacturing processes.