The secret to Jelly Belly's success is in the extraordinary flavour of each one of its beans. Using only natural flavours, Jelly Belly offers no less than 50 delicious varieties to enjoy alone or mix together to create your own sweet recipe. In 1976, when Jelly Belly was first introduced, there were just 10 flavours available. In the mix were unusual additions such as Cream Soda and Root Beer, which immediately captivated jelly bean fans who had previously only ever tasted fruit flavours.