Jimmy Choo was founded in 1996 by Tamara Mellon OBE as the ultimate shoe brand. 15 years on, it has grown into one of the world’s most luxurious lifestyle brands. Synonymous with Oscar winners and the Hollywood’s A-list, the brand has been immortalized on cinema screens in iconic films such as Sex and the City and The Devil Wears Prada. Now, for the urban and fashionable fans of Jimmy Choo, that realm extends to include perfume, enveloping a woman with the sensuality and essence of the brand. “I have always loved wearing perfume; it is part of my identity,” says Mellon. “Now to create a signature fragrance for Jimmy Choo, expressing an aura of strength and beauty, is my ultimate dream.”