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Joseph

Joseph

A comprehensive collection of chic, classically structured workwear, Joseph is the epitome of understated elegance. Founded by Casablanca-born hairdresser Joseph Ettedgui in the 1960s, the eponymous label began life as a fashion-forward contemporary boutique. For over three decades the label has been at the forefront of fashion, discovering and promoting talented designers as well as offering the Joseph collections. Famous for its knitwear, sharp tailoring and cool neutral style, Joseph invigorates classics with a chic, modern twist.