Stumbling upon the Japanese village of Yuzuri Hara while pursuing the next generation of men's skincare, Kyoku for Men founder Asim Akhtar found the elderly inhabitants had remarkably radiant complexions for their age. The secret lay in the local plants and vegetables, which were regularly used in their food and skincare regimes. Formulated using these natural active ingredients, the Kyoku range helps to visibly boost the skin to create a clear and healthy complexion.