MARC BY MARC JACOBS

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Since its launch in 2001, this Marc Jacobs diffusion line has thrown the rulebook at off-duty chic with a cult blend of classic cuts and whimsical details. Hints at Jacobs' mainline label are scattered throughout each range, with quirky prints, retro cuts and vintage inspirations seeping through the women's and menswear collections. Alongside contemporary twists on wardrobe staples, Marc by Marc Jacobs additionally stamps handbags, jewellery, shoes and watches with an offbeat, retro cool. - less