Mark Birley was a man's man through and through – and the same can be said for his fragrance. Eton-educated Mark Birley came from a prestigious lineage as the son of society painter Sir Oswald Birley and former model Rhoda Pike. A love of nightlife was his self-confessed reason for being asked to leave Oxford University, though led to major successes as he later owned several highly regarded Mayfair nightclubs. Mark Birley for Men first launched in 1996 as a notably classic gentleman's scent.