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Launched in 1951, Italian brand Max Mara – based on designer Achille Maramotti’s name – is a fashion institution founded on timeless silhouettes that stand up to constantly changing trends. Inspired by his grandmother, Marina Rinaldi, Maramotti took a particular interest in the manufacturing process of high-quality fashion, developing ready-to-wear collections that were premium, yet accessible. Designers over the years have included a roster of high-profile names, including Karl Lagerfeld, Dolce and Gabbana and Narciso Rodriguez, who have turned their hands to reimagining a core collection of signature cashmere coats, tailored dresses and boardroom classics. With myriad collections including Sportmax and Weekend Max Mara, the brand ticks every fashion box, designing smart silhouettes, casual weekend pieces and relaxed, contemporary ready-to-wear for the modern woman.- less