Finding the perfect pair of jeans can be an elusive quest, but the original leg-lengthening, body-moulding British denim brand MiH has been solving this problem since 1969. Revived five years ago by the original owner’s goddaughter, Chloe Lonsdale, MiH jeans has managed to retain a vintage vibe reminiscent of their cult ‘60s style in an assortment of washes, finishes, cuts and colour. Crafted from the most supple and fluid fabrics in simplistic styles that fail to date, MiH’s sought-after denim is a winning formula fusing the new with the nostalgic.