Oakley was founded by 'mad scientist' Jim Jannard in 1975, with the aim of creating motorcycling accessories which looked better and worked better than the current industry leaders. Jim's initial two successes were a new motorcycle with a unique tread and a shape that fit the rider's closed hand, followed by a pair of 'O frame' goggles. This led to the creation of an advanced collection of performance-pushing sunglasses, which remain celebrated for their design and durability, as well as an array of accessories for sporty style-seekers.