After years of working with some of the greatest couturiers in the world, Oscar de la Renta created his own ready-to-wear label in 1965. Combining his Latin American passion for vibrant colour, his European-trained eye for luxurious fabrics and embellishments and his unique understanding for all things feminine, the label remained a favourite among the press and stars since its creation. Over thirty years ago, Oscar de la Renta dreamed of creating a perfume that captured the joy and sophistication of his fashion designs. In 1977, he created his signature fragrance OSCAR, a celebration of women, a timeless and feminine floral bouquet in inspired by the lush gardens of Oscar's childhood in Santo Domingo.