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With a desire to create “a lifestyle brand for the downtown romantic”, San Diego-born Rebecca Minkoff founded her company in 2001 after developing a small apparel line. Four years later, it was Minkoff’s ‘Morning after bag’, chic enough for evening but roomy enough for day, that propelled the brand into the spotlight. With their eye-catching graphic prints and rock star edge, Rebecca Minkoff’s collections are a firm favourite amongst LA trendsetters and celebrities alike. - less