Founded by beauty journalist Maria Hatzistefanis in 1999, Rodial's singular aim is to create luxury skincare that targets specific concerns as an alternative to injections and plastic surgery. The cult London-based beauty brand is now internationally acclaimed, with its products enjoyed by women in over 35 countries. Rodial's make-up bag musts include the Glamtox Eyelight pen, which promises an eye-lift in two minutes and Glamoxy Snake Serum, heralded by the press as 'Botox in a bottle.’