Founded in 2009 by Maya Junger, who was living in London working as an international lawyer, SET is a quietly sophisticated brand defined by its fluid collection of everyday must-haves. Describing herself as the typical SET woman, Junger purveys premium quality and style, producing clothing free of obvious branding and that is distinctive precisely because of its under-the-radar cool aesthetic. With a contemporary, urban-casual look characterised by wardrobe staples in a streamlined palette of black, blush, cream and navy, the collection offers the ultimate capsule of covetable everyday pieces. Designed to be mixed and matched with ease, look to buttery-soft leather jackets, fluid dresses and T-shirts; the perfect solution to the everywoman’s wardrobe dilemmas.- less