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Launched in 2012, Swiss watch brand SEVENFRIDAY defines itself by uniqueness, quality and innovation. A true believer of a carpe diem lifestyle, SEVENFRIDAY finds design inspiration in the many aspects of factories, machines and engines which only adds to the slick, forward-thinking collections that the brand creates. With a choice of distinctive ranges under its belt, including the P-Series, M-Series and 2015’s V-Series, SEVENFRIDAY maintains the highest level of design and quality throughout its manufacturing process. Made up of intricate complications and a truly avant-garde aesthetic, each SEVENFRIDAY iteration is both considered and contemporary, yet will remain a timeless part of your watch collection. - less