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Fashion designer Tom Ford is redefining luxury for a new era. In April 2005, he announced the creation of the Tom Ford brand and in 2006 Tom Ford Beauty launched with Black Orchid, now a modern classic fragrance. This was followed by Tom Ford for Men in 2007 and Private Blend, a collection of unisex fragrances that opened the door to the mesmerising world of artisanal scent. Since then, Tom Ford has expanded his fragrance range with more award-winning fragrances. In fall 2011, he introduced Violet Blonde, a sensual floral fragrance and the Tom Ford Beauty Cosmetics Collection - a complete wardrobe of lush colour for eyes, lips and nails, complexion-perfecting make-up and high-performance skin treatments. Tom Ford thinks that beauty is a potent way for a woman to transform herself. He believes that make-up, skincare and fragrance have the potential to enable a real woman to become as glamorous and as inspirational as she can possibly be.- less