Harrods welcomes Unionpay

By Emma Day 12 April 2012

Harrods has announced its acceptance of UnionPay, the only domestic Chinese debit and credit card. The permanent installation of 75 dedicated point of sale terminals at its world famous Knightsbridge store and a further 8 at its Airport terminal branches makes Harrods the most accessible store in Europe for Chinese shoppers.

Announced on the day of Chinese New Year, Thursday 3rd February, Managing Director Michael Ward revealed the details of the landmark move. Peter Recknager, EastSong Consulting UK Director, the agency involved in the landmark deal also discussed both the UK launch and the publication of London's first Chinese Shopping and Tourist Map in which Harrods is a key feature.

Michael Ward said: "We are delighted to welcome the UnionPay card. The added ease and accessibility it offers, coupled with the outstanding range of services available for our international visitors will ensure the Harrods shopping experience is second to none".

2010 sales to Chinese visitors to Harrods almost doubled that of the previous year and the introduction of CUP is set to boost growth even further. The latest in a series of marketing and service initiatives from the department store have contributed to this phenomenal growth.