The Ultimate Ultimo Range

By admin 16 October 2012

This September saw the launch of Ultimo’s exquisite new range, the Black Label collection online and in-store at Harrods.

Each piece in the exclusive collection has been carefully hand-made using the finest Italian fabric. The collection was designed by UIltimo CEO, Michelle Mone, along with the help of some of the world’s best lingerie designers.

Michelle says, “I’ve always wanted to launch a collection of premium lingerie. I challenged my team to create something really special, the crème de la crème of lingerie. Black Label is something completely different for Ultimo and I’m excited to see the reaction from my customers.”

If you want to speak to the lady herself, Michelle will be joining us on 17th October to take part in a Twitter interview. To join in the conversation, just follow us ( and Michelle ( and fire away with your questions.

The Black Label collection is available to buy from the lingerie department on the First Floor in Harrods or online at    

Shop Ultimo Black Label >>