Breast Cancer Awareness: Elizabeth Hurley visits Harrods

21 April 2011

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On Tuesday 19th November, Elizabeth Hurley, Spokesmodel for Estée Lauder and The Breast Cancer Awareness Campaign, made a special appearance at Harrods in honour of Breast Cancer Awareness Month.

After personally meeting customers and signing purchases from the exclusive Estée Lauder Pink Ribbon Collection 2010, to raise awareness and contributions for The Breast Cancer Research Foundation, Elizabeth turned Harrods façade pink in a lit 3D spectacular.

At 7pm outside the store, Elizabeth greeted crowds before pushing a button that transformed our façade with a special 3D display. The eagerly awaiting audience were wearing special 3D glasses, which created the spectacular illusion of Harrods white lights turning pink, complemented by a dazzling array of the Breast Cancer Awareness emblem - the pink ribbon. You can watch this special event, which is part of Estée Lauder Companies' Global Landmark Illumination series, in our exclusive video above.


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