In Conversation With Olof Nithenius

Four key influencers, Olof Nithenius, Nick Wooster, Fredrik Risvik and Matthew Zorpas, come together to dissect and discuss the Anatomy Of Style.

"For me, style is not about how well you’ve learnt the rules, it’s about how you represent your personality," so says banker, freelance editor and dad, Olof Nithenius. Indeed, for a man whose requirements of his work and weekend wardrobes vary so considerably, it's telling that what unites the two is an air of comfort and quiet confidence.

A tailoring advocate, it was while in London studying for a masters that Olof realised he was spending more time "visiting tailors, talking to them, listening and getting inspiration" than in the library; fortunately there appears to be time for fashion, finance and fatherhood these days.

  • It's All In The Details

    Olof Nithenius - On Duty 1

    "I think men and their relationship with shopping is quite different to women’s. My followers, at least, aren’t spontaneous shoppers – they do background research, in the same way they would if they were buying a car. They want to justify the investment of buying a suit by knowing everything about it."

  • Olof Nithenius - Off Duty 1

    His Style Investments...

    "Tailoring and very good shoes. I still wear the first pair of quality shoes I invested in a couple of times a month – it was a pair of Church’s."

  • Olof Nithenius - Off Duty 2

    Timeless Style

    "For me, it’s not about fashion, it’s about style. It’s about pieces that will look good for decades. I like to call it 'slow fashion'."

    Olof Nithenius

  • Olof Nithenius - Outfit
  • insert image alt text here

The Grooming Line-Up

From the Kiehl's Facial Fuel range to TOM FORD's Beard Oil, Olof's precise grooming regime ensures he always looks sharp.

Shop Men's Grooming