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Antonio Berardi | Inside The Studio

Inside The Studio

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Inside Antonio's Studio

Master of tailoring, visionary of form and fit, when it comes to creating striking, yet oh-so elegant womenswear, British designer Antonio Berardi is world-renowned. Playing out through that contrast of the sculpted and the diaphanous, light and dark, masculine, feminine, the designer expertly infuses his work with that signature, streamlined Berardi blend for a complete day-to-night collection.

Revealing the final prep to his Spring/Summer 2015 collection ahead of his London Fashion Week showcase and presenting his charismatic muse - Creative Director Sophia Neophitou-Apostolou, Antonio opens the doors to his energetic atelier for our exclusive film...

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    "My advice when starting out, was given to me by John Galliano - follow your dreams. It needs to be you, it needs to come from you. People need to know the thought process of the individual, that what they're seeing in the designs is that person. That's the most important thing of all."

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    Embroidered pieces have the entire embroidered design hand-drawn on the toile before the seamstresses get to work.

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    "I don't really believe in trends. Each season is what I want it to be, not what is being dictated. People come to the brand come for something unique."

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    "British style - it's irreverent, it's free, it doesn't necessarily look like it's British, but it's exciting enough for you to know it is British."

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    "I love the idea of a woman being on a pedestal but I need to know that woman has a sensuality."

    See Antonio's Moodboard

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    The design team get through over 500 tea bags each season – Antonio believes that a cup of tea solves everything.

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  • Behind-The-Shoot

    Antonio Berardi - Behind The Scenes

    "I've known Sophia for a long time - she's my best friend, she gets where I'm coming from. She's very similar to who the Berardi woman is, she's sexy, she's feminine, but she's tough. We argue in a positive and constructive way. Then we reach a compromise that is the best it can be." - Antonio Berardi.

  • Antonio Berardi - Behind The Scenes

    The Muse

    "Antonio likes to see the more feminine side of a woman, and I like to bring the more masculine, so together it makes for this tiny friction that really works." - Sophia Neophitou-Apostolou.

  • Antonio Berardi - Behind The Scenes

    On Style

    "We both love things that are beautiful, that aren't throw-away - there's a longevity to everything. Even when Sophia has clothes from the collection, they are things she will wear for a long time."

    Antonio Berardi

  • Antonio Berardi - Behind The Scenes
  • Antonio Berardi - Behind The Scenes

Park & Cube's Edit

"Masterful tailoring, but always with an added element of feminine softness, such as embroidered lace. That juxtaposition is what makes his designs so compelling."

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