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Dior Salon de Parfums First Birthday

Dior Salon de Parfums Anniversary

Today marks the one year anniversary of the launch of Dior’s exquisite boutique in Salon de Parfums. A true haven for fragrance connoisseurs, the boutique is a cave of treasures offering all of the favourites we love, alongside some dazzling exclusives.

Step into the boutique for an exhilarating sensory adventure, as one of the highly-trained staff sits you down at the fragrance consultation table to help you find your new signature fragrance. True experts in perfumery, they will guide you through discovering your favourite leading notes right through to the perfect Dior scent for you. And with over 60 fragrances to choose from, their guidance is most welcome.

The boutique is also the perfect place to discover the latest addition to the iconic J’adore family, J’adore Touche de Parfum. A new olfactory experience by Dior Perfume Creator, François Demachy, this unique creation allows ultimate personalisation of the much loved J’adore. Simply unscrew the pearl top and apply onto pulse points for the fragrance to melt onto your skin, then layer with your favourite J’adore fragrance to create a scent unique to you. As Carl Groenwald, Dior’s UK Fragrance Ambassador says, “It’s just like a bespoke couture gown specifically made for you…”

From iconic classics and the beautiful Private Blend Collection to an array of exclusive and limited edition bottles, including the exceptionally elegant Amphora Bottles recreated from the 1947 originals, the Dior Boutique is well worth celebrating. Bon Anniversaire!

Shop our edit of iconic Dior fragrances below.

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