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Estée Lauder Launches Modern Muse Le Rouge

A more provocative side of the existing Modern Muse fragrance, Estée Lauder’s newly-launched Modern Muse Le Rouge scent reflects confidence, style and attitude.

The fruity, floral perfume features a “dual impression” structure that allows women to experience the fragrance through two contrasting accords: the ripened roses accord comprises the juicy fruitiness of bourgeon de cassis and raspberry with vibrant notes of pink pepper and saffron, as well as the floral richness of Bulgarian Rose and Rose Centifolia. While the velvet cream accord incorporates an addictive blend of full-bodied Madagascar Vanilla, musky ambrette, seductive vetiver and patchouli, and the fresh essences of magnolia flower and jasmine.

Chosen as the muse of the brand’s latest launch, Kendall Jenner says: “This is so important to me because I feel it really validates all my hard work. This is a huge moment in my career and it's something I've always wanted to do… My dreams are becoming my reality and I feel so lucky.” On shooting the campaign, Kendall adds: “It was shot right after my birthday in LA so I was in great spirits! Also, to be shooting in my home town, nothing better.” And her favourite way to apply perfume? “I spray it everywhere and a lot of it! I especially like to spray it in my hair because it really absorbs the smell and every time I move, you can smell it.”

Shop Modern Muse Le Rouge and more favourites from Estée Lauder below.

Discover our Fragrance Guide: The Exclusives.

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