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Introducing Dior Sauvage

An iconic brand calls for an iconic face, fronting one of its biggest fragrance launches in the last decade. Transcending new territories and capturing the essence of the Dior man, inimitable actor Johnny Depp is the perfect match. Never before working in fragrance, the actor brings to life Dior Sauvage, powerfully evoking the confident and elegant new scent for him.

Revealing the creation of the fragrance, Dior Perfumer-Creator, François Demachy says: “To create Sauvage, I used man as my starting point. A strong and unmistakable masculinity. Like the image of a man who transcends time and fashion.”

Crisp and clean, a whirlwind of vibrant notes including balsamic blended with Pink and Sichuan pepper, vetiver, geranium and patchouli, a masculine and mesmerising scent - a new icon is born.

Carl Groenewald, UK Fragrance Ambassador for Parfums Christian Dior, tells the story behind the fragrance…

Why Sauvage - how are the scent and the name entwined?
Sauvage translates into Wild and Free like many of the raw materials used in the fragrance and Johnny Depp, the face of Sauvage.

What is the story behind the scent?
It is a story about escaping the city and going back to your roots and back to nature. The campaign was filmed in Los Angeles in The Joshua Tree Desert in California. The inspiration came from a journey that François Demachy made through America.

How long was the scent in the making?
It took François Demachy three years to create Sauvage and is the first new fragrance in 10 years from Dior. At Dior the entire fragrance creation process takes place in house, from the gathering of raw materials, to the creation of the fragrance and even the bottle.

What are the key notes - why were they chosen?
The key notes are Reggio Bergamot from Calabria and Sichuan Pepper for power and freshness. Patchouli and Ambroxan (derived from precious Ambergris) for a unique and memorable, true Dior Fragrance.

Who is the Sauvage man? - How does the face of the scent reflect him?
The Sauvage man is rugged and a true man's man, authentic. Johnny Depp is powerful and an icon for all generations. It is his first collaboration with a fragrance house.

How does Sauvage sit among the other Dior pour homme scents?
It is a powerful, fresh, aromatic fragrance.

Shop Dior Sauvage below...

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