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Bvlgari Alberto Morillas

Making Scents: Bvlgari

One of the world's top perfumers, known for many iconic scents spanning over four decades, Alberto Morillas reveals the story behind his latest scent for Bvlgari, and his intricate design process...

The Story Behind The Scent... 
"Goldea is a tribute to gold and femininity. It really hypnotises you and makes you travel through the most mythical places of our History. It is a multi-faceted interpretation of the Golden Age, from the antique goddess to the modern diva. The fragrance reflects the richness and timelessness of gold, just like a jeweller, I wanted to sculpt the radiance of gold. And create a deep and sensual fragrance that literally radiates on women’s naked skin.

"To me, the Bulgari woman is a modern icon of femininity. Her fragrance reveals her intimate beauty and aura. That’s why I chose to play with the luminous intensity of musks, infused with a nectar of flowers in heart and the amber sensuality of charismatic woods."

How A Scent Starts...
"Like an artist, I am very visual. Certain ingredients reflect certain colours and shapes for me, this is part of my olfactive creative process. At the beginning, in order to create a new formula, I always focus on a base accord, which will be the “key” of the fragrance. It’s a combination of ingredients – no more than five or six – around a strong idea that I will develop throughout the project. If there are too many ingredients you can easily lose your core idea."

On His Muse...
"Cleopatra was my muse for this unique fragrance. She is an absolute icon of femininity, power and seduction. And so the fragrance is. If it were a piece of art, it would be a golden sculpture of Brancusi. Brancusi was a visionary, a pioneer of modernism and one of the most influential sculptors of the 20th century. This craftsman of gold inspired me a lot to create a sculpted floral oriental, in which each ingredient is facetted and polished like a gold nugget."

Fragrance And Jewellery... 
"Bulgari’s perfumes are jewels, they are set by precious materials and express a unique play of reflections and lights. In every new story, I choose the purest and most extraordinarily precious olfactive materials. Among all these gems of my perfumer's pallette, musks are the talismans of Bulgari and create a mythical and sacred signature. Goldea plays with their sensual and bright royal aura which echoes gold. A waterfall of musks that I worked for Goldea with a lot of texture and richness. As a step back in the origins of musks, an ultra-precious ingredient of the perfume History which is today bathed with light and modernity. I wanted to push the radiance, beyond limits, to reach the full power, the supreme alchemy."

On Creating Iconic Scents...
"Everything can be a source of inspiration, a piece of music, a painting, a landscape, a scent, a memory etc. I am very receptive to the world that surrounds me because inspiration can come from everywhere, at any unexpected moment. I spend a lot of time in my family garden in Geneva, it gives me a breath, a moment of dream and relaxation, and it always inspires me for my work as a perfumer. The inspiration which feeds my creation is very simple, it is everything I see in nature. Inspiration comes also from my own origins. Mediterranean flowers including jasmine, tuberose, neroli and orange blossom remind me of the sun and long summers of my childhood."

On Writing Formulas By Hand...
"Almost all my formulas are written by hand. Writing a formula from a computer allows you to be precise but you do not have the emotional aspect. My handwriting is my emotion. The colors help me to structure my thoughts. When I write the formula, I can smell the perfume. I can easily imagine the fragrance without smelling it. The technique is intellectual, but every perfume has to have a soul, a story and be an emotion."

Discover the enticing scents from Bvlgari below...

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