The ultimate kitsch collection of the season was served by Moschino with designer Jeremy Scott's debut for the brand...
Jeremy Scott's first show for the Italian label was a veritable fashion feast - from the chocolate bars that doubled as invitations to the McDonald's-style iPhone covers on the audience's seats. Intermixed with Moschino favourites such as neat skirt suits, strapless denim dresses, boxy cropped jackets and enough gold jewellery to keep a rapper happy came some adorably kitschy accents: Happy Meal bags, Golden Arch sunglasses, diner-style visors and a whole series of outfits splashed with SpongeBob Square Pants, including a fuzzy yellow teddy bear coat. But our favourite had to be the satin evening gowns that looked like bags of crisps and bars of chocolate. Who says fashionistas don't eat?
Who we saw: Rita Ora and Katy Perry.
What they wore: Both wearing Moschino.
In three words: We're Lovin' It!