Moschino's Jeremy Scott is hell-bent on putting the fun back into fashion, and a year into his tenure at the Italian house it's undeniable that he's done just that. From the invitation (a pair of Calvin Klein-esque underpants circa the Marky Mark days) to the oversized ghetto blaster screen at the show, it was clear we were in for a blast from the past. To the pumping tune of Kris Kross' Jump, models including Gigi Hadid and Malaika Firth showcased sports jerseys emblazoned with old school cartoon characters, exaggerated puffa jackets and backwards baseball caps. Looking to early Nineties street culture, Scott then paraded patchwork denim separates teamed with layer upon layer of gold chains and finally a series of graffiti-splashed gowns. Scott's ability to poke fun at pop culture has stood him in good stead with the A-list, with the likes of Anna Dello Russo, Chiara Ferragni and M.I.A sitting in the front row taking an abundance of selfies. And if this wasn't a selfie moment, we don't know what is.
Who we saw: The Blonde Salad's Chiara Ferragni.
What they wore: A sequined Moschino dress.
In a nutshell: Early Nineties throwback.
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