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Sandro - Ilan Chétrite interview

The Sandro Man

With Sandro founders Evelyne and Didier Chétrite for parents and an aunt in Maje designer and founder Judith Milgrom, there can be no denying that fashion is in Ilan Chétrite’s blood. Launching Sandro Homme in 2008, the Artistic Director specialises in providing the pieces every man needs to streamline a cool, contemporary wardrobe. We caught up with the Parisian designer to talk fashion, family and style influences…

On growing up with Sandro…

“Sandro is like a brother to me! I have always been surrounded by fashion; watching my mother and father, and my aunt. When I was younger I wasn’t interested in joining the brand at all – I actually studied economics and saw myself more as a trader.”

“We provide timeless pieces with straight lines and classic tailoring with a chic, cool, modern twist.”

On launching Sandro Homme…

“My involvement in Sandro began when the womenswear range started to have great success. I immediately told myself this brand should not only talk to women but to everyone. Then I started to imagine in which way our vision could be understood. I wanted to offer men an alternative between fast fashion and luxury. I wanted the Sandro customer’s husband to find something he could wear at Sandro.”

On defining the Sandro man…

“Everybody is welcome! As a brand we propose our collection to every active, uninhibited man who doesn’t want to feel dressed up but who has a thirst for elegance and contemporary style.”

The Sandro man’s three essential pieces…

“A leather jacket, a well-cut suit and an oversized piece of outerwear, such as a trench coat, a parka or a pea coat.”

On Sandro’s Parisian DNA…

“We embrace the value of elegance - true to our Parisian DNA - when we create our collections. We provide timeless pieces with straight lines and classic tailoring with a chic, cool, modern twist.”

On his style influences…

“Everyone from my grandfather, who was a major style icon when I was growing up, to an unknown person in the street.”

Don't miss the launch of Sandro's collaboration with Superga, available exclusively in-store at Harrods from Monday 21st March until Saturday 26th March.

Shop our Sandro Homme edit below.

Don't miss: The Men's Denim Guide

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