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Looking Back: Harrods Personal Shopping

Mr. Lovendahl was Harrods first personal shopper, and one of the first in London. So dedicated to his role, in 1923, Her Majesty the Queen of Norway awarded him with a set of pearl and sapphire sleeve links as a sign of her appreciation of Mr. Lovendahl’s courtesy and attention while guiding her through Harrods when she visited the store.

Earning a reputation for sound judgement and excellent service, Mr. Lovendahl also received many honours from other Royal visitors throughout his 18-year tenure at Harrods and was eventually nominated as the Royal Shopwalker, as well as being a Harrodian Gazette contributor.

As Made With Love launches at Harrods this August, a month-long celebration of the heart and soul of craftsmanship, indulge in a piece of the store’s history and take advantage of our Personal Shopping consultants who offer attentive guidance and advice, work hard to streamline options for you and create a relaxed, fun shopping experience.

For more information or to book an appointment, call +44 (0)20 7893 8000, or email

Shop from our edit of Made With Love exclusives below.

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