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Power Pieces: Jenny Packham Gown

"An evening gown is a purely feminine garment that inspires desire and is, at its best, memorable. We all want to be desired and remembered, don't we?"

Founded in 1988 with eveningwear at the heart of the brand, Jenny Packham used her gown magic to expand out into bridalwear. Counting the A-list, including Angelina Jolie, Taylor Swift, Kate Hudson, not to mention the Duchess of Cambridge, as fans, it's little wonder that she is the go-to designer for iconic gowns.

"I have been lucky enough to dress some of the most talented and iconic women of our generation. However, the definition of 'iconic' is to be revered and idolised, and I like to design with this in mind for all my clients."

From fluid silk and sequined column gowns to billowing ball gown skirts paired with cropped tees and sweaters, Jenny Packham is known for her unique and contemporary take on the art of gown styling. 

Dreaming up her stunning collections each season, the designer explains: "To find inspiration and then delve into the subject is one of my greatest pleasures. Last year Marilyn Monroe was our muse and inspiration. The journey and process was as captivating as Marilyn and took me from her bungalow in Beverly Hills to holding her Some Like It Hot dress in my very hands. We have designed collections inspired by the wings of a moth, cult movies, Spanish painters and even a Shakespearean play."

With exquisite workmanship, meticulous attention to detail, plus an innate sense of the construction of the perfect fit, no eveningwear wardrobe should be without a Jenny Packham gown or two. 

Captivating with her Pre-Collection for Autumn/Winter 2015, inspiration comes from the romantic yet haunting images from the contemporary British photographer Ellen Rogers, played out through a palette of ombre washes in sultry reds, rich blues and dark juniper greens, contrasted with barley, sorbet and fawn. 

Shop our edit below and visit Jenny Packham in-store at Harrods for even more styles...

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