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Harrods' The Fragrance Garden at Chelsea Flower Show 2015

Harrods Presents The Fragrance Garden

Harrods’ concept garden is to be exhibited at the Royal Horticultural Society Chelsea Flower Show in May 2015. ‘The Fragrance Garden’, created in collaboration with award-winning garden designer Sheena Seeks, will be a celebration of perfume through the medium of flowers, and marks a first in the history of Harrods.

Taking the art of perfume-making as its theme, the concept garden will reflect the cross-fertilisation of nature and science, as well as traditional floral perfumes. Inspired by the 19th Century artisan tradition of enfleurage, a technique whereby the scent of flowers is captured in wax, on one side of the garden flowers will appear enclosed in oversized laboratory beakers and test tubes, while on the adjacent side they reappear, transformed into giant paper blooms. Incorporating digital innovation, the garden will also feature augmented reality images on giant screens, which will leap into life when viewed through a phone or tablet.

 “We’re delighted to be exhibiting at the RHS Chelsea Flower Show for the first time, in 2015,” comments Deb Bee, Harrods Director of Creative Marketing. “We are committed to giving our customers an innovative experience and creating a concept garden in collaboration with an award-winning designer is an ideal platform from which to do this.”

Designer, Sheena Seeks continues, “This is a fantastic opportunity, working with Harrods to create a truly innovative garden. Designing this garden has given me the freedom to explore the idea of the garden as a space where nature meets technology.”

Experience the multi-sensory garden for yourself at the Royal Horticultural Society Chelsea Flower Show in May 2015.

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