Style Insider Your daily dose of luxury

Your Ultimate Denim Update

The easy-to-wear trend of the season, even celebrities are getting involved in Spring/Summer 2015’s Denim Parade trend.

Newly-launched at, Alexa Chung’s new range in collaboration with AG Jeans is a low-key style fan’s definitive wardrobe update. Aptly named Alexa Chung For AG, the collection is filled with effortless pieces – fitted tees, downtime-perfect jeans and comfortably chic sweaters – that are key for channelling an understated-yet-fashion-forward look that transcend seasons. We love The New Wave Sweatshirt.

“I visited their [AG] offices in LA and was delighted to discover it was also the site of their factory. I liked that it is a family business and that they are experts on denim technology,” said Alexa. “I found the trip incredibly inspiring and an opportunity to learn about denim and make things I had been dreaming about finding. The collection is inherently the missing pieces of my dream denim wardrobe, which, as ever, is predominantly inspired by a late Sixties, early Seventies aesthetic.”

Also turning her hand to fashion design, model Miranda Kerr has collaborated with denim master brand, 7 For All Mankind to create a range that includes relaxed girlfriend and boyfriend jeans. Pair yours with light knitwear until summer arrives, when printed T-shirts will make the ultimate style companion.

Shop from the new ranges below.

Pack some style punch and team your denim with statement Stripes

Return to Top