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The Juice Smith at Harrods

Introducing The Juice Smith

With self-declared advocates including the likes of Gwyneth Paltrow and Rosie Huntington-Whiteley, cold-pressed juicing has taken the wellness community by storm. Not entirely sure what it is? “Cold-pressed juicing is the purest and most nutritious form of juicing,” explains Richard Smith-Bernal, personal trainer and founder of The Juice Smith. Extracted using a hydraulic cold-press juicer, rather than by blending or grinding, he adds: “cold-pressed juices retain the most nutrition in fruit and vegetables and allow your body to digest them in the most effective and quickest way possible.”

To celebrate the arrival of The Juice Smith and its array of juices, raw salads and sugar-free desserts in the Harrods Food Halls, we caught up with the man behind the brand to find out more about juicing, cleansing and eating healthily on the go…

On getting into juicing…
“I was looking for a natural remedy to cure my severe gastritis and I came across cold-pressed juices during a visit to California. Within a week of daily consumption, I immediately started feeling the benefits and my symptoms soon dispersed.”  

On choosing cold pressing over other juicing techniques…
“On one end of the spectrum you have juices that contain additives and preservatives, reducing any of the goodness they once contained. At the other end you have juices that have gone through high-pressure processing, which similarly reduces the nutritional benefits. Cold-pressed juices retain the most nutrition in fruit and vegetables and allow your body to digest them in the most effective and quickest way possible. And, as there is no pulp your body can focus on the absorption, as breaking down the content is not required.”

On the benefits of juice cleansing…
“The benefits of juice cleansing are vast and can target many different areas of your physical and mental wellbeing. From your skin to your hair, your blood pressure to your energy levels, the benefits are numerous. I’d recommend a two-day cleanse for anyone who hasn't tried it before – it’s a hard process, which requires a lot of determination and self-discipline, so that’s a great length for beginners.”

On introducing juicing into a personal training regime…
“A big part of personal training is the nutritional side, and many trainers encourage the use of energy drinks and whey protein to increase endurance and improve muscle recovery. What a lot of people don't realise is that you get the same benefits from fruits and vegetables without the negative effects that come from the additives and preservatives that are in so many protein energy drinks. Having discovered cold-pressed juicing, I started to add a juice to my clients' daily recommended consumption and they’ve since found that they no longer get bloated and take in enough vitamins to support their daily bodily functions." 

On the benefit of alkalines…
“The use of alkaline fruit and vegetables is definitely a focal point at The Juice Smith; they help reduce the build-up of acidity, a common symptom and an ideal environment for many nasty illnesses and diseases to develop.”

On eating healthily on the go…
“For me, food preparation is key to improving your diet. I strongly recommend designating just half an hour each evening to preparing some well-balanced but simple meals and snacks for the following day. Sundays are a great day to prepare meals and snacks for the week; buy some Tupperware and stock your fridge up with your weekly meals and snacks."  

Find The Juice Smith in-store pop-up in the Harrods Food Halls from Monday 1st August.

Make healthy eating that bit easier with our edit of kitchen appliances below.

On a health kick? Read our interview with Bodyism founder James Duigan

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