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Max Mara calls to mind elegance and excellence, and though its signature silhouettes may favour simplicity, there’s a delicate interplay of Italian and Britannic styles at work under creative director Ian Griffiths’s charge. A Max Mara teddy coat – the pinnacle of all Max Mara coats – is the definition of glamour. And no outfit that involves this, plus wide-leg trousers and a Max Mara bag, will ever falter for the self-made professionals that the House dresses. While its collections famously favour camel tones and wear-forever neutrals, there are punchy prints to be found on T-shirts and silk dresses – just the accent to peek beneath the label’s iconic outerwear.

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Outerwear
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Outerwear
Icon Status
The coat is the jewel in Max Mara’s crown; versatile and so very covetable, these outerwear heroes include the ubiquitous Teddy Bear, Ludmilla, 101801 and Manuela designs seen on fashion editors, models and self-made moguls. Fit and fabric are of the utmost importance and colours are, naturally, the very best of the neutral spectrum – how better to transcend the seasons?
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Sustainability
CameLuxe
Sustainability
CameLuxe
Made-in-Italy craftsmanship is Max Mara’s calling card, but alongside tradition is also innovation. Cue CameLuxe, the upcycled, insulating material found within the label’s The Cube collection that uses discarded camelhair fabrics – leftover from producing its coats – mixed with recycled polyester yarns to form a warm, sustainable padding. Conscious, clever and, above all, cosy.
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A Work of Art
The Whitney Bag
A Work of Art
The Whitney Bag
Designed in collaboration with Renzo Piano Building Workshop and Renzo Piano – the architect behind New York’s Whitney Museum of American Art – himself, the Whitney bag is an ode to modern aesthetics and masterful techniques. Top-stitching on strips of leather mimics the vertical lines of its façade while hardware echoes the metal components of the museum – it’s a work of art in the palm of your hand.
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The Brand
Powerful Women
The Brand
Powerful Women
Max Mara set out to dress confident women in Italian luxury – a goal as uncomplicated as the clothes that grace its catwalks. Elegance, quality and timelessness are at the heart of the brand's aesthetic, and what Achille Maramotti began in 1951, creative director Ian Griffiths continues to cultivate for a clientele of powerful professionals. It’s no wonder, then, that its sharp suiting, contemporary accessories and evergreen coats are best in class.