AW24 Favourites
Prada Mens
Picture a well-dressed man: what’s he wearing? The beauty of modern menswear, with its talented designers and rich diversity, is that each gentleman’s idea of the perfect fit is unique – and, thanks to our edit of men’s clothing, effortlessly achievable. Let’s start at the ground: perhaps your ideal look stands upon designer sneakers, or maybe more formal shoes? Jeans or shorts, a T-shirt and a belt make a classic look, while streetwear-leaning men prefer sweatshirts and tracksuits, and shirts and jackets play into tailoring trends. Complete your look with a coat and then turn to accessories like wallets, bags and caps. And that’s just one day’s outfit; prepare to do it all again tomorrow.
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Autumn/Winter 2024 Collection
Instinctive Romance
Autumn/Winter 2024 Collection
Instinctive Romance
When designing Prada’s Autumn/Winter 2024 collection, Miuccia Prada and Raf Simons felt an instinctive connection to, and romance with, the past. Bows, hats and distinctive silhouettes from decades gone by are recontextualised within this modern offering, with the past informing the present like an instrument guiding the designers’ hands in the creation of each piece.
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Women’s Shoes
Timeless Elegance
Women’s Shoes
Timeless Elegance
One look at Prada’s offering of women’s shoes confirms the House can do it all. From satin mules and embellished ballet flats to chunky loafers and workwear-inspired boots, the shoes found here are as diverse as they are well-crafted. What unites every pair, however, is an undertone of timeless elegance: as seasons come and go, Prada’s shoes remain evergreen.
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ALL THINGS INTERIORS
Home
ALL THINGS INTERIORS
Home
Extending its aesthetic vision far beyond your wardrobe, Prada’s Home collection allows you to replicate the brand’s eclectic influences in your interior set-up. Utilising archival patterns, a minimal design approach and the finest materials, its selection of unique objects will add a sense of character to your home, whether that’s via a set of porcelain tableware or a premium board game.
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THERE’S MORE IN-STORE
Prada Caffè
THERE’S MORE IN-STORE
Prada Caffè
Step into a gastronomic interpretation of Prada’s world with the Prada Caffé. Echoing the distinctive visual codes of the label’s iconic stores, the space has been transformed with chequered flooring, velvet sofas and washes of mint green, while the menu runs the gamut from breakfast pastries and brunch classics to aperitivos and signature cocktails.
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