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Introducing the Latest Apple Products

Meet the new iPhone 14 and iPhone 14 Pro, Apple Watch Ultra, Apple Watch Series 8, Apple Watch SE and AirPods Pro, all available now.

Email [email protected], call +44 (0)20 7893 8354or visit Technology on the Fifth Floorto make your order.

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1Emergency SOS uses a mobile data connection or Wi-Fi Calling. 

2Battery life varies by use and configuration. See apple.com/uk/batteries for more information. 

3The ECG app and irregular rhythm notification require the latest versions of watch OS and iOS, and are not intended for use by people under 22 years old. The ECG app is available on Apple Watch Series4 or later (not including Apple Watch SE). The irregular rhythm notification is not designed for people who have been previously diagnosed with AF. 

4Blood Oxygen app measurements are not intended for medical use, including self-diagnosis or consultation with a doctor, and are only designed for general fitness and wellness purposes. 

5The temperature sensing feature is not a medical device and is not intended for use in medical diagnosis, treatment or for any other medical purpose. 

6The Cycle Tracking app should not be used as a form of birth control. Data from the Cycle Tracking app should not be used to diagnose a health condition 

7Not all features will be available if the Apple Watch is set up through Family Setup. Wireless service plan required for cellular service. Contact your service provider for more details. Check apple.com/watch/cellular for participating network providers and eligibility. 

8As compared with AirPods Pro (1st generation). 

9Spatial Audio works with movies, TV and video in supported apps. iPhone with TrueDepth camera required to create personalised profile.