AW24 Favourites
New Season
Trends to Know for AW24
Read & ShopForm a queue for the grand reopening of The Georgian on Monday 4th November – Prebook Now
Form a queue for the grand reopening of The Georgian on Monday 4th November – Prebook Now
Max Mara curates its delectable portfolio of accessories in the same vein of effortless glamour as it does its coveted dresses, jackets and skirts. From sumptuous cashmere stoles to neck scarves in neutral hues, the suave label is a master of seasonal dressing, presenting knit accessories that add plush dimension to beloved trench coats. Wardrobe fundamentals are beautifully executed too, with luxe leather belts partnering with the brand’s trousers and statement sunglasses serving as accents that are truly timeless.
OUTERWEAR
The coat is the jewel in Max Mara’s crown; versatile and so very covetable, these outerwear heroes include the ubiquitous Teddy Bear, Ludmilla, 101801 and Manuela designs seen on fashion editors, models and self-made moguls. Fit and fabric are of the utmost importance and colours are, naturally, the very best of the neutral spectrum – how better to transcend the seasons?
Shop CoatsAutumn/Winter 2024
French author Colette – a feminist icon of the Belle Époque – serves as inspiration for an Autumn/Winter collection that leans into the silhouettes of the 1910s. A heavy focus on outerwear is nothing new for Max Mara, with officer coats, cabans and oversized menswear styles leading the charge, but the look is softened with slip dresses, figure-skimming knits and feminine tailoring.
Shop WomenswearPerfect Complement
Marrying quality materials with swoon-worthy details, Max Mara’s bags embody the spirit and soul of the brand. Powered by classic craftsmanship and innovation, each design emulates the refinement already wielded by the ready-to-wear collection – leather clutches celebrate skilful artisans, while shoulder styles in eco-friendly fabrics conquer the heart of the contemporary lover.
Shop BagsThe Brand
Max Mara set out to dress confident women in Italian luxury – a goal as uncomplicated as the clothes that grace its catwalks. Elegance, quality and timelessness are at the heart of the brand's aesthetic, and what Achille Maramotti began in 1951, creative director Ian Griffiths continues to cultivate for a clientele of powerful professionals. It’s no wonder, then, that its sharp suiting, contemporary accessories and evergreen coats are best in class.