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Gucci Beloved: Alessandro Michele’s Bag Icons

Beloved by name, beloved by nature... Alessandro Michele’s latest Gucci concept revisits four of the house’s accessories icons, celebrating the unique personalities they’ve come to embody. 

Simone Ashley wearing a Gucci, yellow, pussybow shirt with bead detailing with a green Gucci Marmont bag on the table in-front of her
GG Marmont

A style of continuous reinvention, the shapeshifting GG Marmont is characterful and versatile, yet assured. In emerald green – exclusive to Harrods, she’s the leading lady of the quartet. Like actress Simone Ashley, she owns the spotlight wherever she goes.

Woman wearing a Gucci red floral long sleeved maxi dress
Gucci Horsebit 1955

Past meets present meets future in the equestrian Gucci Horsebit 1955 satchel. Like singer-songwriter Connie Constance, she’s ready for her big solo – singing her individuality in eye-catching fashion this summer thanks to a host of new hues.

Man wearing a Gucci checkered shirt and bucket hat
Jackie 1961

A heritage silhouette, revived from the Gucci archives and reintroduced for Autumn/Winter 2020, the non-binary Jackie 1961 – a favourite of Harry Styles and visual director Thomas Kwofie – is modern and nostalgic all at once.

Woman wearing red and blue checkered suit holding a Dionysus small shoulder bag in blue and green
Dionysus

Namesake to Dionysus – the Ancient Greek deity of wine, theatre and spectacle, who crossed the river Tigris on a tiger sent to him by Zeus, the opulent Gucci Dionysus is characterised by a tiger-head closure and a fierce fashion attitude. Artist Christabel MacGreevy can relate.

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THE IN-STORE EXPERIENCE

THE IN-STORE EXPERIENCE

All ears? Find exclusive Gucci Beloved styles and learn the story behind each icon in an audio-guided space in Luxury Accessories on the Ground Floor.

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