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Word up: SS21 Logos to Wear Now

Feature: Quick Read
Words by ABIGAIL GURNEY-READ

After a year of less-is-more comfort dressing, it was only a matter of time before emboldened logos returned, centre stage, to off-duty wardrobes. Sporting a logo is like being part of an elite team, a way to show your club colours – whatever they may be – and make a statement about who you are. And it’s not just about branding. Sure, we love a titular Gucci or Balenciaga stamp as much as anyone, but for SS21 it’s equally a game of signatures, monograms and slogans. Clothes that really say something... in every sense.

Man facing away with a jacket on that has a large logo across the back
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Man and woman standing in a studio in SS21 clothing

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