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The Brands to Know Now

Feature: Long Read
Words by ABIGAIL GURNEY-READ

A change is as good as a rest, it’s said – and nothing refreshes us for the new season like a wardrobe update. Established favourites meet agenda-setting newcomers in fashion director Lydia King’s brands to know for Spring/Summer 2021.

Rokh

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Of designer Rok Hwang, Lydia says: “expect the unexpected”. Lace-adorned midi dresses and astutely put-together separates are, on the surface, quintessentially elegant – but, explore each piece a little further, and you’ll discover details and unique features that put the Rokh wardrobe in a league of its own. Of course, Rok Hwang has another powerful attraction going for him... Like Bottega Veneta’s Daniel Lee, Hwang is a pupil of the school of Phoebe Philo – under whom he worked as a designer at Celine (née Céline) when she was creative director. Need we say more?

Shop Rokh

The Look

Redefined womenswear classics span the likes of deconstructed/reconstructed trench coats and cleverly cut suiting.

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Of designer Rok Hwang, Lydia says: “expect the unexpected”. Lace-adorned midi dresses and astutely put-together separates are, on the surface, quintessentially elegant – but, explore each piece a little further, and you’ll discover details and unique features that put the Rokh wardrobe in a league of its own. Of course, Rok Hwang has another powerful attraction going for him... Like Bottega Veneta’s Daniel Lee, Hwang is a pupil of the school of Phoebe Philo – under whom he worked as a designer at Celine (née Céline) when she was creative director. Need we say more?

Shop Rokh

Lemaire

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The loudest voice isn’t always the most powerful. Case in point: Lemaire’s quiet confidence and grounded approach is impactful without trying. Immaculate silhouettes, a subtle palette and delicious textures are the style trifecta – and one which designers Christophe Lemaire and Sarah-Linh Tran get right each and every season.

Shop Lemaire

The Look

Considered, pristine; effortless ensembles stand out for their less-is-more attitude.

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The loudest voice isn’t always the most powerful. Case in point: Lemaire’s quiet confidence and grounded approach is impactful without trying. Immaculate silhouettes, a subtle palette and delicious textures are the style trifecta – and one which designers Christophe Lemaire and Sarah-Linh Tran get right each and every season.

Shop Lemaire

Daniel Pollitt

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A self-confessed perfectionist, Daniel Pollitt is an undeniable design star. Shrewd and keenly talented, Pollitt knows the power of paring back overt detail in favour of ‘sweating the small stuff’ and getting it right. In a similar way, his palette – predominantly monochrome – is a statement of intent: to walk before he can run. And boy, does he walk the walk.

Shop Daniel Pollitt

The Look

Sculpted silhouettes, but not as you know them... Think a little less clingy and a little more precise.

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A self-confessed perfectionist, Daniel Pollitt is an undeniable design star. Shrewd and keenly talented, Pollitt knows the power of paring back overt detail in favour of ‘sweating the small stuff’ and getting it right. In a similar way, his palette – predominantly monochrome – is a statement of intent: to walk before he can run. And boy, does he walk the walk.

Shop Daniel Pollitt
Shop All New to Harrods
MW Brands To Know

Men’s Brands to Know Now

New, now, noteworthy: meet the brands that head of menswear Simon Longland is championing for Spring/Summer 2021.

Read & Shop