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New Season: Women’s Trends to Know for SS24

FEATURE: QUICK READ
Words by ELEANOR HIBBERD

Spring/Summer 2024 is your shortcut to sophistication. Wardrobes are bolstered by new power moves in the form of sharp suiting, elegant drapery and splashes of poker-hot red, while a new guard of sartorial staples arrives to breathe fresh life into your regular rotation. This is style, made easy.

Woman out on the street walking her dog in a casual Maison Margiela blazer and jeans

Maison Margiela​ blazer, Róhe​ top, Khaite​ jeans, Dior​ bag (available in-store), Jimmy Choo​ shoes, Jennifer Fisher earrings

But there are notes to take. Employ subtle tweaks to refresh your core rotation. Consider, for instance, loosening your jeans cut, bringing in a loafer or ballet flat – bold Jimmy Choo or cult Alaïa – adding a ’90s midi skirt, and investing in oversized shirting.

The New Basics

Runways went back to basics with this anti-trend of the season, trotting out a host of low-key wardrobe essentials in a chic evolution of last year’s ‘quiet luxury’ phenomenon.

Woman walking her dog wearing jeans, smart blazer and a casual tshirt

But there are notes to take. Employ subtle tweaks to refresh your core rotation. Consider, for instance, loosening your jeans cut, bringing in a loafer or ballet flat – bold Jimmy Choo or cult Alaïa – adding a ’90s midi skirt, and investing in oversized shirting.

Shop the Edit
Woman exiting a taxi outside of the Harrods store wearing tailoring in shades of brown

The Row coat, shirt, trousers and shoes; Tove gilet, Beare Park blazer (coming soon), Alaïa bag, Fendi bag (available in-store)

On one side, there’s ’80s shoulders and menswear-inspired trousers. On the other, there’s chic maxi-skirt pairings alongside thigh-grazing minis and short-shorts – proof, if you needed it, that tailoring is no longer reserved to the boardroom.

Power Moves

Retaining its prestige in our 9-to-5 wardrobes and beyond, the power suit’s omnipresence shows SS24 means business.

Woman exiting taxi in a tailored coat and suit

On one side, there’s ’80s shoulders and menswear-inspired trousers. On the other, there’s chic maxi-skirt pairings alongside thigh-grazing minis and short-shorts – proof, if you needed it, that tailoring is no longer reserved to the boardroom.

Bags and shoes are already seeing a rise in ‘pops’ of red, but 2024 is set to take it head to toe in dresses for day and night, statement trousers, bold knitwear – you name it. And those accessories aren’t going anywhere, either, if Miu Miu and Gucci are any indication.

Seeing Red

Amid a largely muted palette for Spring/Summer 2024, one searing-hot hue makes its presence felt.

Woman in red walking outside Harrods at night

Bags and shoes are already seeing a rise in ‘pops’ of red, but 2024 is set to take it head to toe in dresses for day and night, statement trousers, bold knitwear – you name it. And those accessories aren’t going anywhere, either, if Miu Miu and Gucci are any indication.

Woman walking down the street in drapey black skirt and a casual shirt

Vivienne Westwood​ jacket and skirt; Miu Miu sunglasses and shoes; The Row gloves, Jennifer Fisher earrings

Designers from Matthieu Blazy at Bottega Veneta to Vivienne Westwood’s Andreas Kronthaler reimagined Grecian draping for the modern goddess, swathing the body in superfluous material from asymmetric ruching to swooshing sashes and built-in scarves.

Drapery

While the mood was altogether pared-back at the SS24 shows, one thing could be found in excess – fabric.

Woman wearing black drapery outfit, walking along the street

Designers from Matthieu Blazy at Bottega Veneta to Vivienne Westwood’s Andreas Kronthaler reimagined Grecian draping for the modern goddess, swathing the body in superfluous material from asymmetric ruching to swooshing sashes and built-in scarves.

Woman wears green check Burberry jumper and trousers, holding a Harrods takeaway coffee cup
THE BRAND TO BE SEEN IN
Spotlight On: Burberry

 

Daniel Lee’s second collection for Burberry was the must-have ticket at London Fashion Week, and the brand’s subsequent Spring/Summer 2024 drops are set to be hot property. Honing in on an outdoorsy kind of Britishness, the Yorkshire-born designer introduces Prince of Wales and houndstooth checks with a twist. Patterns appear supersized and warped across wool dresses, separates, car coats and more; British flora-and-fauna (including Burberry knight blue strawberries) are painted upon summery silk; while trench coats are reimagined in a new drop-waist silhouette.

 

Shop Burberry

The Bags & Shoes to Know

Comfort seekers, this is your moment. Ballet flats and Mary-Janes from Alaïa, Le Monde Beryl, Carel and more remain the key footwear buy of the season, with sharp-toed micro heels in hot pursuit. A less girly take on the flat-shoe trend, meanwhile, offers up loafers as an essential for every day of the week. On your arm, the Loewe Squeeze and Puzzle Fold along with Bottega Veneta’s Hop bag epitomise the season’s favoured slouchy silhouette, while business-like pieces à la Prada and The Row sit at the other end of the spectrum. In tone, high-shine metallics and oxblood reds dominate the accessories palette, and raffia textures aren’t going anywhere for summertime.

Woman sat on floor in gold ballet flats and small LV purse

Alaïa shoes, Louis Vuitton​ bag (available in-store), Khaite​ jeans, Almada Label sweater

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Woman and man leaving Harrods Store arm in arm

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