Think of ‘bond building’ haircare and, chances are, Olaplex will spring to mind. Its patented Bond Building Technology – AKA, the original bond builder – allowed professionals to reach new heights, as well as do wonders for our hair at home. It targets hair on a molecular level to restore damaged or broken bonds, whether that’s from hot tools, chemicals or environmental factors, repairing strands from the inside out and preventing future damage. The secret ingredient is in every Olaplex product and works on every single hair type – from curly or frizzy to pin straight. Explore the Olaplex haircare system and try everything from Olaplex shampoo (including blonde-enhancing purple shampoo) and conditioner to Olaplex treatments such as the restorative Olaplex No.3, Olaplex No.6 and Olaplex No.7 Bonding Oil.